Guides · 2 min read

How CGI pricing works.

CGI isn't priced like a shoot day. Most of the work goes into building things once: models, materials and scenes. That's what a quote pays for, and it keeps working for you long after the first images.

Kitchen cabinet storage detail render showing drawer system, wood finish and product functionality
Less workMore work
Product modelsUsable CAD filesModelling from drawings or photos
SceneStudio packshot on a plain backgroundFull roomset with styling and props
MaterialsStandard finishes with codesMany custom fabrics, veneers or stones
Images per sceneExtra cameras and crops from one sceneA new scene for every image
VariantsFinishes swapped in an existing sceneNew configurations that change the model
OutputWeb and e-commerce sizesLarge-format print and many formats
TimelineNormal scheduleRush deadlines

What a typical project costs

The first project builds the foundations: your product models, your materials and a scene. Every image after that draws on them. A second catalogue with new colours or a new product in the same range reuses most of that work, so each new image takes far less time to produce.

An example: one kitchen or furniture scene built from your 3D files, delivered as ten images: a hero shot, a second camera angle, four detail shots and four finish variants of the hero shot. It takes 5 to 7 working days from receiving your files, including two review rounds, and typically comes to around €1,650. Modelling from drawings or photos, complex materials or more images add to that.

What every quote includes

  • A fixed price, agreed before any work starts.
  • Two rounds of revisions per image.
  • An exclusive, worldwide licence for the images, including use by your dealers and the press.
  • A timeline agreed with you.
  • The option to have your scenes archived for at least five years.

Ongoing work

Every collaboration starts with a project. If new products and finishes keep coming after that, you can reserve production days every month instead of getting a quote for each job. Just ask us.

3D bathroom rendering with wooden vanity, round mirror, glass shower and tile surfaces
A full roomset takes more work to build, and yields many images once it exists.

Want a quote?

Send the products and a rough image list. You get a fixed price and a timeline before anything starts.

Send a brief
Modern bathroom CGI with double mirrors, vanity unit, tile walls and soft daylight